Strategic Plan KPIs

Goal Statement: Advance high-quality learning opportunities that enrich residents and build and strengthen an educated and skilled workforce.

Read below for more information about each measure for the Strategic Plan Education Goal.

1. Measure: Number of participants in County-sponsored lifelong learning classes/activities
Description: Lifelong learning is the ongoing, voluntary, and self-motivated pursuit of learning for either personal or professional reasons. It encompasses learning across all ages, in various settings, and through diverse methods. This measure tracks the number of participants in lifelong learning classes and activities offered through Prince William Area Agency on Aging, Libraries, Department of Parks & Recreation, and Virginia Cooperative Extension. 
Impact Statement: The benefits of lifelong learning include personal growth and enrichment, gaining life skills, improved cognitive function and mental well-being, and greater social interaction and inclusion. Tracking attendance allows PWC to assess community interest, identify gaps in outreach, and continuously improve event planning to maximize impact for the participants.

2. Measure: Number of PWC residents enrolled in training courses at the Northern Virginia Workforce Center
Description: NOVA Workforce Center offers education and professional development courses and programs to help individuals train for jobs or advance their careers. The Center offers programs in business and management, IT and computer skills, and various healthcare fields. This measure tracks the number of PWC residents participating in those courses and programs per fiscal year. 
Impact Statement: Continuing education and professional development courses and programs help individuals gain in-demand skills and contributes to an educated and skilled workforce.

3. Measure: Number of meetings held annually between PWC Government Leadership and PWC Schools Leadership 
Description: This metric tracks the number of meetings held annually between the Prince William Board of County Supervisors and the PWC School Board as well as meetings between the County’s Executive Leadership and the Schools’ Leadership. 
Impact Statement: A strong collaborative relationship between County government and the Schools in PWC is crucial for ensuring efficient resource utilization, effective service delivery, and improved educational outcomes. The collaboration allows for shared goals, cost efficiencies, and joint planning to address current and future needs.

4. Measure: Number of individuals attending job/career fairs in PWC
Description: PWC’s Department of Economic Development and Tourism hosts job and career fairs with partners such as the Northern Virginia Economic Development Authority (EDA), Marine Corp Base – Quantico (MCBQ), and Virginia Career Works. Additionally, PWC’s Office of Human Resources periodically hosts countywide career expos. This measure tracks the annual number of attendees at these events. 
Impact Statement: Job/career fairs serve as critical touchpoints between job seekers and employers by helping residents explore career pathways and connect with local employment opportunities. For employers, these events create a pipeline to a diverse and qualified talent pool. Tracking attendance allows PWC to assess community interest, identify gaps in outreach, and continuously improve event planning to maximize impact for both constituents and employees. 

5. Measure: Number of individuals who obtain employment with PWC Government through the job/career fairs
Description: PWC’s Department of Economic Development and Tourism hosts job and career fairs with partners such as the Northern Virginia Economic Development Authority (EDA), Marine Corp Base – Quantico (MCBQ), and Virginia Career Works. Also, Prince William County Government hosts biannual career expos at the Hylton Performing Arts Center. This measure tracks the number of individuals who obtain employment with PWC Government through these events. 
Impact Statement: Tracking the number of individuals hired by the County through County-sponsored job fairs provides a clear measure of the effectiveness of the County’s recruitment strategies and community engagement efforts. It also helps evaluate the success of targeted outreach and informs data-driven improvements to the County’s recruitment efforts. Employment obtained through job and career fairs increases the employment rate for PWC. A high employment rate signifies a healthy and growing economy.  

Goal Statement: Preserve the County’s natural beauty and resources so that open spaces are created and maintained, and residents can enjoy nature.

1. Measure: Pollutant reductions achieved through water quality improvement projects (Nitrogen, Phosphorous, Sediment)
Description: Under the Federal Clean Water Act, Municipal Separate Storm Sewer System (MS4) Permit, administered by the Environmental Protection Agency and managed by the Virginian Department of Environmental Quality, regulates the quality of stormwater discharges and sets numeric reduction requirements to nitrogen, phosphorous, and sediments to keep the health of streams, rivers, and the Chesapeake Bay. This measure tracks the amount of pollutant reductions per year.
Impact Statement: Compliance with the County’s MS4 Permit and programs commits the County and its resources to protect water quality and incentivizes the County to manage its multi-disciplinary programs to better serve its residents. Ongoing compliance helps the County in protecting its streams and restoring degraded streams with sustainable stream stabilization measures.

2. Measure: Number of miles of recreational trails in PWC
Description: This metric shows the number of miles of recreational trails in PWC. 
Impact Statement: In addition to providing a safe place for people to enjoy recreational activities, trails and greenways often function as viable transportation corridors. Trails can be a crucial element in a regional multi-modal transportation system. 

3. Measure: Number of acres retained and acquired for County-owned parks
Description: This measure tracks the number of acres retained and acquired for County owned parks. 
Impact Statement: The County’s goal to retain and acquire approximately 10,000 acres for County-owned parks and historic preservation sites, including natural/cultural areas used for the protection of resources, environmental corridors, and the county’s trails and blueways is an objective set forth in Parks Policy 1 of the 2040 Comprehensive Plan. The acreage goal represents a significant, long-term investment in quality of life, environmental stewardship, and equitable access to open space.

4. Measure: Greenhouse gas (GHG) emissions from government operations avoided or offset by renewable energy
Description: This metric is the key quantitative result of the reduction of PWC government operations greenhouse gas (GHG) emissions, measuring the emissions avoided by onsite renewable energy (e.g. rooftop solar panels or geothermal), or offset by purchased Renewable Energy Certificates (RECs) and carbon credits. 
Impact Statement: The metric tracks the County’s progress towards the BOCS adopted Climate Mitigation and Resiliency Goals in using 100% renewable electricity in County government operations by 2030 and achieving 100% carbon neutrality in County government operations by 2050.

5. Measure: Percent of residents who respond satisfied with “the County’s environmental and sustainability efforts” 
Description: This outcome measure shows the percentage of respondents who rated “very satisfied” or “somewhat satisfied” with the County’s environmental and sustainability efforts. The baseline data comes from PWC’s 2024 Biennial Community Survey. The survey captures responses from voluntary participants and the results were weighted to reflect the demographic profile of all residents in PWC. 
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation. 

6. Measure: PWC Recycling Rate 
Description: Prince William County does not provide curbside recycling collection services, nor does the County provide bins for collection. To receive this service residents and businesses may hire their own collection service provider or work through their homeowner’s association or property management firm. Or they may haul their own recycling to the Landfill, Compost Facility, Saturday Collection Sites, or recycling container. PWC's current recycling rate of 43.7% exceeds both the state mandated goal of 25% and state average of 39.5%. 
Impact Statement: Recycling is good for the economy, creates jobs, saves energy, reduces water and air pollution, and conserves landfill space. It is easy and something all Prince William County residents can do daily! In addition to disposing of recyclables at the Landfill and Compost Facilities, residents may recycle paper, food and beverage containers, cardboard, and glass at specific recycling drop-off trailers located throughout the County. 

Goal Statement: Innovate and sustain a collaborative organizational culture that is high-performing, data-driven, customer-centric, and values employees.

1. Measure: PWC Government Employee Engagement Score
Description: An employee engagement score is a numerical metric, typically ranging from 0 to 100, that gauges the level of an employee’s commitment, motivation, and dedication to their work and the organization. PWC Government administers an organizational engagement survey annually to its employees. 
Impact Statement: High scores (70 and above) suggest strong employee engagement, and a committed, enthusiastic workforce.  

2. Measure: Retention rate of full-time County employees with more than 5 years of continuous service
Description: An employee retention rate is the percentage of employees who stayed on staff from the beginning of a specific period to the end of that same period. This does not include new employees who were hired during that time.  
Impact Statement: A high employee retention rate signifies a positive work environment and culture. It indicates employee satisfaction, engagement, and commitment to the organization. 

3. Measure: Countywide variance in actual and projected expenditures
Description: This measure shows the percentage difference (variance) between the County’s projected general fund (Fund 1001) expenditure and actual expenditure at year-end. The measure serves as a critical indicator of the accuracy of financial forecasting and the effectiveness of fiscal management across County departments. A low variance reflects prudent budgeting, disciplined spending, and robust monitoring practices. This KPI is typically calculated annually and is evaluated against a target variance threshold. 
Impact Statement: Accurate forecasting and responsible spending ensure that County resources are used as intended to support essential services such as public safety, education, human services, and infrastructure maintenance. This measure reinforces public trust in the County’s financial stewardship and demonstrates a commitment to maximizing the value of taxpayer dollar.
  
4. Measure: First year accuracy of the 5-year General Revenue Estimate
Description: This metric is a comparison of the audited actual general revenue amount to the first year of the five-year general revenue estimate for the corresponding fiscal year. 
Impact Statement: Accurate forecasting of general revenue ensures the County can reliably fund critical public services without overestimating or underestimating available resources. The accuracy of the Estimate of General County Revenue is vital to fiscal planning for the Board of County Supervisors and County officials to properly prepare future budgets and manage County affairs. The annual Adopted Budget is primarily funded by General County Revenues projected by the Finance Department’s Division of Treasury Management in collaboration with numerous County agencies and industry experts.

5. Measure: Number of Strategic Plan Goal key performance indicators (KPIs) that are meeting or exceeding targets
Description: This new metric tracks the number of key performance indicators in the 2025-2028 Strategic Plan that are meeting or exceeding the established yearly or biennial targets. The total number of KPIs (not including this metric) is 40. The 2025-2028 Strategic Plan was adopted by the Prince William Board of County Supervisors on February 25, 2025. The Plan is adopted by calendar year. However, strategic plan execution and performance measure tracking will be by fiscal year and will begin on July 1, 2025.
Impact Statement: KPIs that are meeting or exceeding established targets indicate strong performance in specific areas of the County’s Strategic Plan and demonstrate the effective use of resources to achieve goals.

6. Measure: This metric counts the total number of cases including those both open and closed. There is no target, as activity counts are based on resident request. 
Impact Statement: The 311 system was introduced to serve as a “front door” to county services, giving residents and customers the ability to connect with local government 24 hours a day, seven days a week, using their preferred method of communication.

Goal Statement: Foster an inter-connected and accessible transportation network that advances the County’s mobility infrastructure, broadens transportation choices, and enhances safety.

1. Measure: Average daily ridership on OmniRide
Description: OmniRide/OmniLink provides local bus service within PWC neighborhoods and to/from other transit options. This measure tracks the average daily number of people who use OmniRide bus service in PW. 
Impact Statement: Bus services help those without cars by providing a low-cost and accessible alternative for transportation, connecting riders to work, education, healthcare, and other essential services. Using public transportation can also reduce stress associated with driving.

2. Measure: Average daily number of cars that use commuter garages and park & ride lots
Description: This measure uses a point-in-time count to track the average daily number of cars that use commuter garages and park & ride lots in PWC. OmniRide only conducts weekday field survey counts once per month. 
Impact Statement: Use of public transportation helps to alleviate traffic congestion on roadways and improves air quality by reducing air pollution compared to cars. 

3. Measure: Number of transportation safety improvements completed
Description: Traffic safety improvements include but are not limited to design, approval and/or construction of sidewalks, traffic calming measures, pedestrian/bicycle improvements, implementing parking restrictions, school and work zone improvements, traffic signal improvements and modifications, intersection improvements, signing and striping modifications, road diets, neighborhood studies, intersection and roadway audits and studies, and other safety related studies, initiatives, or projects. These improvements are implemented by the Traffic Safety Engineering Section.
Impact Statement: Expanding and growing the number of Traffic Safety Improvements indicates that the County continues to prioritize improving safety and mobility across the transportation network within the County.

4. Measure: School Zone Camera Infractions
Description: Count of total vetted  infractions of vehicles traveling at or below the posted speed limit in active photo enforced school zones.
Impact Statement: Photo-enforced zones deter speeding and reduce crashes and injuries. Tracking the benefits of the County’s Photo Enforcement Program and expanding the program indicates that the County continues to prioritize improving safety and mobility across the transportation network within the County. 

5. Measure: Percent of residents rating satisfied to “the transportation network supports the needs of commuters”
Description: This outcome measure shows the percentage of respondents who rated “very satisfied” or “somewhat satisfied” to the statement “the transportation network supports the needs of commuters.” The baseline data comes from PWC’s 2024 Biennial Community Survey. The survey captures responses from voluntary participants and the results were weighted to reflect the demographic profile of all residents in PWC.
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation. 

6. Measure: Percent of residents rating satisfied to “the transportation network supports County growth and safety”
Description: This outcome measure shows the percentage of respondents who rated “very satisfied” or “somewhat satisfied” to the statement “the transportation network supports County growth and safety.” The baseline data comes from PWC’s 2024 Biennial Community Survey. The survey captures responses from voluntary participants and the results were weighted to reflect the demographic profile of all residents in PWC.    
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation.

Goal Statement: Enhance quality of life and increase retention by creating a healthy and resilient community where residents can afford to live, work, play, and retire.

1. Measure: Number of families assisted to become first-time homebuyers (including federal & state funds) 
Description: The Office of Housing & Community Development (OHCD) administers federally funded programs to address affordable housing options promoting economic opportunities within the Prince William area. The First-Time Homebuyer Program aids low to moderate income first-time homebuyers based on eligibility requirements. Within the data for households served, the data in this metric represents tracking both the federal funding for the First-Time Homebuyer Program and the state funding for the Sponsoring Partnerships and Revitalizing Communities (SPARC).  
Impact Statement: First-time home buyer programs are designed to make homeownership more accessible and affordable for individuals and families who are purchasing their first home. 

2. Measure: Percent of individuals & families who exit emergency shelters or street outreach programs that move into permanent housing
Description: This measure tracks data for individuals who transition into permanent housing upon discharge from emergency shelter and street outreach programs operated by the County. Permanent housing is defined as a stable living arrangement that includes subsidized options such as Rapid Re-housing, individuals moving into their own rental units, or reuniting with family or friends in a permanent setting.
Impact Statement:  Moving into permanent housing after experiencing homelessness offers numerous benefits, including housing stability, improved health, and enhanced quality of life. Permanent housing can also lead to cost savings for public systems. 

3. Measure: Number of individuals who exit emergency shelters or street outreach programs that move into permanent housing
Description: Reflects individuals who transition from Non-DV shelters: Beverly Warren (ACTS), SERVE (NVFS), Ferlazzo (PWC DSS), Hilda Barg Homeless Prevention Program (PWC DSS), and Supportive (PWC DSS). Certain exit destinations are excluded from the calculation for positive exits such as in cases where the client passes away or if they move into a long-term care facility.
Impact Statement: Moving into permanent housing after experiencing homelessness offers numerous benefits, including housing stability, improved health, and enhanced quality of life. Permanent housing can also lead to cost savings for public systems. 

4. Measure: At-place Employment
Description: At-place employment is defined as the number of people employed in a specific area regardless of where they live. This metric tracks the number of individuals employed within PWC. 
Impact Statement: Increasing at-place employment in PWC directly supports the County’s goal of enhancing residents’ quality of life. Growing the number of jobs available within the County reduces the need for long commutes, allowing residents to spend more time with family, engage in their community, and contribute to local economic activity. Additionally, attracting non-resident workers into PWC increases daytime population and drives greater spending at local businesses, thereby strengthening the County’s commercial tax base and supporting broader economic vitality.  

5. Measure: Percent of residents that rated “overall quality of life as good or excellent” 
Description: This outcome measure shows the percentage of respondents who rated overall quality of life in PWC as “good” or “excellent.” The baseline data comes from PWC’s 2024 Biennial Community Survey. The survey captures responses from voluntary participants and the results were weighted to reflect the demographic profile of all residents in PWC.
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation. 

Goal Statement: Cultivate a safe and secure community that advances stakeholder engagement, collaboration, and evidence-based results.

1. Measure: Police engagement programs conducted 
Description:Community engagement and outreach is essential in any law enforcement organization. The Police Department instills a culture of service, trust, and building cooperation in our community to ensure our members have positive engagement with our residents and business owners. This metric helps to keep track of these engagements including those held annually and additional events to foster community. 
Impact Statement: Policing is most effective when it is rooted in partnership. Your voice, your concerns, and your collaboration help shape how we serve. Whether through community meetings, neighborhood conversations, or simple daily interactions, these connections guide us toward better outcomes and a stronger community. 

2. Measure: PWC Police Emergency Response time (minutes) 
Description: Police emergency response time is the measurement of time beginning from the point of dispatch by the Public Safety Communications Center to the first officer marking on scene. It is captured in the Computer Aided Dispatch (CAD) system for all police calls for service. This metric refers to the average response time for all Signal 1/emergency calls for service countywide.  
Impact Statement: Rapid response times are crucial for various reasons, including potentially preventing injuries or deaths, apprehending suspects, and providing timely assistance to victims. 

3. Measure: Total Police calls for service 
Description: With an authorized strength of over 700 sworn officers, the Department is comprised of four divisions and 13 bureaus, including patrol and investigative services, specialty units, and support resources whose combined efforts address all calls for service.  
Impact Statement: Behind every call for service is a person, a family, or a community in need. Our approach will always strive to balance enforcement with empathy, ensuring dignity and respect for all. 

4. Measure: PWC Fire & Rescue Emergency incident response 90th percentile (minutes) 
Description: This measure tracks the time it takes from dispatch to the arrival of the first Fire & Rescue unit on the scene of an emergency. It includes responses to all emergency incident types where Fire & Rescue apparatus respond emergently (lights and sirens) but does not include service calls, transfers, or special assignments where such a response is not appropriate. The 90th percentile response time means that 90% of emergency calls have a response time that is equal to or less than the 90th percentile value (8 minutes, 22 seconds for FY24) while 10% of calls take longer than that time.
Impact Statement: Faster response times can lead to better patient outcomes in medical emergencies and can reduce property damage in fire incidents. 

5. Measure: Total Fire/EMS Incidents 
Description: This metric capture the wide variety of incidents spread across Fire, EMS, and a Mix of Service/Otherwise categorized incidents.  
Impact Statement: Operations handles daily emergency responses across Prince William County, with all 22 fire and rescue stations staffed 24/7. Our dedicated team, career and volunteer, respond to a wide range of incidents, including Emergency Medical Service (EMS), structure fires, gas leaks, and hazardous materials incidents. Special Operations handles high-risk, low-frequency emergencies that require specialized training, equipment, and personnel. These include hazardous materials incidents, the Marine Boat Operations Program, swift water rescue, and technical rescues. 

6. Measure: Adult Local Probation Reconviction Rate 
Description: The adult local probation reconviction rate measures the percentage of individuals—both misdemeanor and felony—who are reconvicted of a new criminal offense after completing their court-ordered supervision. This data is reported through the Criminal Justice Services' annual three-year recidivism study, which uses a randomized sample of probation cases closed three years prior. The measure reflects long-term outcomes for individuals' post-supervision and serves as an indicator of both client success and the effectiveness of the agency's supervision strategies in reducing reoffending.
Impact Statement: Tracking the adult probation reconviction rate is crucial for assessing the long-term effects of community supervision on individual behavior and public safety. A lower reconviction rate suggests that individuals remain law-abiding, continue rehabilitation, and successfully reintegrate into the community. For the public, this measure demonstrates accountability, responsible use of local justice resources, and the value of non-custodial interventions. For the agency, it provides key insight into the effectiveness of supervision practices, helps identify system-level gaps, and supports data-informed decision-making and continuous improvement.

7. Measure: Percent of residents that rated satisfied with “safety in your neighborhood” 
Description: This outcome measure shows the percentage of respondents who rated “very satisfied” or “somewhat satisfied” with “safety in your neighborhood.” The baseline data comes from PWC’s 2024 Biennial Community Survey. The survey captures responses from voluntary participants, and the results were weighted to reflect the demographic profile of all residents in PWC. This metric is not specifically related to Police, Fire, Ems, or other safety services but gauges resident sentiment towards overall safety.
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation. 

Goal Statement: Provide transparent, exceptional, and accessible County services to residents, businesses, and partners.

1. Measure: Top Five 311 Service Requests 
Description: PWC311 is a new centralized platform that enables residents, businesses, and visitors to request services, report issues, and access government support through a user’s preferred mode of communication (phone, mobile app, web portal, and an AI-powered chatbot). This new metric will allow the County to monitor performance across agencies, identify process bottlenecks, and ensure that services are delivered consistently, reliably, and in line with constituent expectations.
Impact Statement: Measuring and reporting on the timeliness of Service Request closures builds trust and accountability between the County and its constituents. By providing increased visibility into existing and developing SLAs and tracking adherence to these timelines, the County demonstrates its commitment to responsive, resident-centered service delivery. This transparency empowers constituents with clear expectations, reduces frustration, and promotes a culture of continuous improvement within County agencies. Ultimately, this approach enhances the County’s ability to deliver services that are not only accessible but also timely, equitable, and aligned with the needs of constituents.

2. Measure: Monthly 311 Cases Created 
Description: On May 15, 2025, Prince William County’s 311 system launched across four channels: web, mobile app, chatbot and live agent call center. Over its first year, the program expanded to include two additional channels: an after-hours AI voice agent and email-to-case.
Impact Statement: Tracking monthly volume of cases allows our 311 team to keep consistent account of resident trends, needs for additional service request categories, or seasonal options based on resident need.

3. Measure: Service Languages Offered
Description: Through census track data PWC is able gain insight into the languages most predominantly spoken by its residents. This list is not all encompassing but meant to illustrate the diversity in communication and PWCs awareness and commitment to human centered service.
Impact Statement: The PWC Equity and Inclusion Census Tract Demographics Dashboards provide a transparent means of comparing key demographic variables of Prince William County’s population. This insight drives key decisions in the innovation and diversity of service delivery quality and equity.

4. Measure: CIP Design and Construction Contracts change from base contracted amount 
Description: The measure shows the percentage of scheduled capital project phases completed within their originally planned timelines. Phases include planning/design, procurement, construction, and occupancy. It reflects the organization's ability to effectively manage resources, coordinate stakeholders, and deliver capital improvements (roads, facilities, and parks) efficiently and as intended. This indicator supports project accountability, financial stewardship, and long-term infrastructure planning. Performance will be tracked by comparing planned versus actual milestone completion dates across active capital projects within a fiscal year. 
Impact Statement: Funding sources for County projects include the general fund, debt, state/federal, American Rescue Plan Act, fire levy, stormwater management fees, proffers, capital reserve, recordation tax revenue designated for transportation, Northern Virginia Transportation Authority (NVTA), solid waste fees, development fees, and outside. Accurate estimates and contracted amounts drive effective planning for future county projects. 

5. Measure: Percent of residents that rate “quality of services provided by the County” as good or excellent
Description: This outcome measure shows the percentage of respondents who rated the “quality of services provided by the County” as “good” or “excellent.” The baseline data comes from PWC’s 2024 Biennial Community Survey. The survey captures responses from voluntary participants, and the results were weighted to reflect the demographic profile of all residents in PWC.
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation.

Goal Statement: Advance strategic and intentional community-oriented growth that strengthens and enhances the diversity and sustainability of the economy and the County.

1. Measure: Adopted Capital Improvement projects implementing needs/goals identified in the 2040 Comprehensive Plan
Description: The County’s investments in public facilities and infrastructure, through capital improvement projects, are important ways to implement the County’s 2040 Comprehensive Plan.
Impact Statement: The County’s 2040 Comprehensive Plan, based on smart growth principles, provides guidance and levels of service to meet the community’s needs for public amenities and services. It prioritizes investment in activity centers and small area plans.
 
2. Measure: Private & public investment in redevelopment corridors, small area plans, and activity centers 
Description: The County’s 2040 Comprehensive Plan is a roadmap to guide future growth and identifies certain areas of the County as appropriate places for greater levels of future growth, such as reThe County’s 2040 Comprehensive Plan is a roadmap to guide future growth and identifies certain areas of the County as appropriate places for greater levels of future growth, such as redevelopment corridors, activity centers, and areas with targeted small area plans. This metric tracks the amount of investment in those areasdevelopment corridors, activity centers, and areas with targeted small area plans. This metric tracks the amount of investment in those areas. 
Impact Statement: Tracking public and private investments in redevelopment areas and activity centers helps the County measure its success in directing smart growth to those areas.

3. Measure: Commercial tax base
Description: This metric tracks the growth of business investment of the commercial tax base throughout the County. Measured by data taken from the Real Estate Annual Report Table #7 (commercial assessed value available each October) added together with the cost of business tangible property investment reported within the tax system. Revenue One’s business tangible property (BTP) Tax Roll Summary Report for each tax year is the source.
Impact Statement: New businesses contribute to economic growth, job creation, and generate revenue that translates into taxes that increase the commercial tax base. Policy XI Economic Development, Section 11.01 of the Board’s Principles of Sound Financial Management (PSFM) mandates the expansion and diversification of its economic base by attracting industrial and commercial businesses, with special emphasis on targeted industries and industrial and commercial enterprises that will employ the local labor force.   This is a key metric in maintaining the County’s Triple-AAA rating and the bedrock of its financial health.  

4. Measure: Number of net new business license accounts annually in PWC
Description: This metric tracks the number of net (open-closed) new business license (BPOL) accounts opened annually in PWC based on the Tax Summary report, summary of account activity section from the Revenue One tax system. 
Impact Statement: New businesses contribute to economic growth, job creation, and generate revenue that translates into taxes that increase the commercial tax base, when at or above the Board’s $500K gross receipts threshold. 

5. Measure: Residents rating to “New Developments providing attractive and high quality places to live, work, shop, and play”
Description: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation. 
Impact Statement: Measuring resident satisfaction provides valuable insights into how well the County is meeting the community’s needs and expectations, leading to improvements in quality of life, resident retention rates, and overall reputation.